Department store chain Bloomingdale’s announced that it will increase its Middle Eastern presence with the opening of a store in Kuwait.

Scheduled for spring 2017, Bloomingdale’s Kuwait location will be the retailer’s second international location, with the first opening in Dubai in 2010. Due to cultural differences between Bloomingdale’s United States background and the Middle East, Bloomingdale’s is entering Kuwait as part of a strategic partnership with Al Tayer Group LLC, a UAE-based firm with diversified business.

Owned by Macy’s, Bloomingdale’s will open a 93,000-square-foot department store as an anchor of the 360 Mall in Al Zahra, an upscale commercial and residential area in Kuwait.

The three-level department store will offer contemporary and designer women’s apparel, handbags, footwear and cosmetics. The location will also include a restaurant and personalized shopping and concierge services.

Also, Bloomingdale’s Kuwait will offer a curated merchandise assortment, ambience and customer service touchpoints similar to the retailer’s locations in the U.S. While its U.S. retail approach will be present, Bloomingdale’s Kuwait will also be responsive to local preferences and customers.

“Kuwait is one of the world’s most sophisticated and upscale fashion markets, and Bloomingdale’s is excited to serve new and existing customers from Kuwait,” said Tony Spring, chairman/CEO of Bloomingdale’s, in a statement. “We believe we will bring a new dimension in fashion and style for which Bloomingdale’s is known worldwide.

“This project also represents our latest step forward in an outstanding relationship with Al Tayer Group, which shares our dedication to quality and service,” he said. “Together, we have made Bloomingdale’s Dubai location one of our most productive stores. We have similar high expectations for Kuwait.”

Bloomingdale’s has had a presence in the Middle East since it opened its Dubai store nearly six years ago. It’s next venture after Kuwait will be a second UAE location in Abu Dhabi.

Source: Luxury Daily

Image: Rendering of Kuwait store

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